Attaquer is the French word for "to attack", which we reckon is perfect for a company that lives and breathes cycling. When the French pronounce it, it sounds like 'attacke' or 'attak'. We tend to pronounce our moniker 'Attaker' or 'Attacker'. However you pronounce it, Attaquer exists to provide you with premium cycling clothing that will help you stand out in the pack.