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About us

Total Rush is Melbourne's finest destination for high-end bikes from some of the worlds leading bike manufacturers including Specialized Bicycles & Cervelo.

Established in Melbourne by Simon Coffin in 1997, Total Rush is dedicated to providing you with the best quality cycling product on offer, with an extensive range of bicycles and a huge selection of components, apparel and accessories - we only stock products that we would be proud to (and do) use ourselves. Our full service workshop is also skilled in building, repairing & maintaining all styles & brands of bike.

The staff at Total Rush are a team of highly qualified and skilled individuals, each with varying backgrounds in the bike industry. We're not just a "bunch of Roadies", we have Mountain Bike & Gravel Bike enthusiasts, as well as being at the forefront of the e-Bike growth in Australia. Our staff pride theirselves on providing best in practice customer service - if you make an enquiry with us or order a product, we will get back to you!

We cater to all customers, from helping with your child’s first bike, to Commuter and Fitness Bikes, plus entry level Mountain & Road Bikes all the way up to the pinnacle that is an S-Works bike.

Our service and expertise speaks for itself, having twice received No.1 Specialized Dealer in Australia, and we pride ourselves in assisting our customers with the right advice in all facets of cycling. And ladies, don't be daunted by going in to a shop and being 'Mansplained' to! We have female staff in store at least 5 days per week to help you find the right product for your needs.

If you're not in the market for a new bike, just yet, then we also welcome you to visit to grab a coffee & cake from our "Rush Cafe" and to check the store, which includes Simon's massive collection of bikes from years gone by. 

Come in and see one of Melbourne's best bike stores for yourself!

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