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About us


Total Rush is Melbourne's finest destination for high-end bikes from some of the worlds leading bike manufacturers including Specialized Bicycles, Cervelo & Lightweight.
Established in Melbourne by Simon Coffin in 1997, Total Rush is dedicated to providing you with the best quality biking product on offer, with an extensive range of bicycles and a huge selection of components, apparel and accessories, in addition to the highest quality service from Total Rush’s expertly qualified staff.

The Staff at Total Rush are a team of highly qualified and skilled individuals, each with varying backgrounds in the bike industry. We're not just limited to Road cycling, we have Mountain Bike & Gravel Bike enthusiasts, as well as being at the forefront of the e-Bike growth in Australia. Our service and expertise speaks for itself, twice receiving No.1 Specialized Dealer in Australia, and we pride ourselves in assisting our customers with the right advice in all facets of cycling. And ladies, we have female staff in store at least 5 days per week to help you find the right product for your needs.
Come in and see for yourself!



Simon is the owner of Total Rush. His long time in the bicycle industry and expert know-how is what makes Total Rush the leading bike destination it is today. There’s really not much that he doesn’t know when it comes to making a bike shop tick; he is a leading salesperson, a well-practiced bike technician, a Body Geometry Master Fitter, a keen marketer, a website guru, even a café director, but mostly he is the leader of the team.
Simon previously raced downhill MTB for the Manitou team at world cup level and has also raced many seasons on the road. Simon has an insatiable appetite for the highest-end bikes and must surely have one of the most valuable and varied bike collections in Melbourne (starting with his McLaren Venge). He now enjoys riding the Specialized Turbo Levo e-Mountain Bike and will be the first to help convince you that e-bikes are the way of the future.



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